The delegates participate in 6-8 rounds of simulation, each representing a half-yearly financial period.

These rounds are designed to test, stress and pit them against each other where there can be only 1 winner – the store that delivers the best cusomter expereince, profit and store management in a competitive environment.

Key Takeaways

Who should attend

This program is meant for all senior and mid level managers who are willing to take leadership roles in the organization and who often face strategic business dilemmas.

Unique methodology

The program is conducted as a 1 day training program. Participants have to set up a store in a Tier 1 city for a virtual company named ShopCentral, one of the top retailers in the apparel category.

They need to choose a location, setup a store and manage store operations. It involves taking decisions pertaining to merchandising, assortment planning, pricing, promotions, inventory, HR, technology implementations etc.

They also need to keep a check on financial parameters for their store and maximize wealth for the shareholders of ShopCentral.