Retail – RetailBiz

The Retail Management Simulation provides an excellent opportunity for enhancing leadership and teamwork skills and promotes better decision making by closely tying strategic planning and execution decisions to company performance. Further, the simulation facilitates a greater understanding of the financial impact of merchandising, pricing, promotion, store operations and human resource decisions and how they flow to bottom-line performance. While maintaining a bottom line focus, the teams must also understand the importance of consistently delivering customer value in light of the competitive marketplace.

Missions:

Identify a suitable location for setting up the store
Select the right size for your setup
Make merchandise plans for each apparel category
Plan your markups, markdowns and discounts
Allocate advertising budget and select the right media to reach your target customers
Train workforce, invest in technology
Review and improve your store performance

Simulation Run Time :

The simulation runs for 6 periods (3 years). As the periods progress, additional decisions get unlocked and the scenario becomes more complex.

Topics Covered- Retail

Merchandise Planning
Pricing - Markups and Discounts
Inventory Management
Promotion
Space Allocation
Store Operations
Finance
Market/Consumer Research
Sales Personnel Training
Technology Up-gradations

Testimonials

"This workshop was conducted at SOIL campus. Feedback from the participants was highly encouraging."
Dr. Anil Sachdeva,Founder & CEO,School Of Inspired Learning

"An excellent learning experience. This program is a must for everyone right from senior leadership to entry level management roles."
Mr. Vinayak Patankar,Vice President,Borosil Glassworks